On May 6, National Federation of Community Broadcasters CEO Sally Kane spoke to a gathering of WERU people at the Alamoosook Lakeside Inn in Orland. Kane was in town visiting WERU as part of what is called the Community Counts Initiative. Listen here.
The Community Counts Initiative is a project of the National Federation of Community Broadcasters that involves ten rural community radio stations around the country. The goal of the project is to provide stations with information and peer-to-peer education to increase our ability to reach out to and engage with the community. Locally, we call the project “Share the Air!” as we are reaching out to more people to get involved with the station, particularly the next generation of listeners and volunteers.
Sally Kane has worked in community media since 2002 but she got her start a couple decades before that when she volunteered at the community station her parents helped found. After college, Kane returned to rural life as a small business owner, community leader, and licensed maternal health care provider. She continued to volunteer for her local community station and went on to serve as Station Manager, General Manager, and eventually Executive Director. During her tenure, she led a successful capital campaign, started a local news department, expanded membership, and increased revenue. A trained facilitator and nonprofit management consultant, Kane joined NFCB as CEO in 2014. Her passion for excellent local media, compelling performance art, and meaningful service inspires her to work diligently to ensure that community stations are an integral part of the public media system and that they are essential institutions in the many communities they serve.